Investment · Tourism · Aviation · Hospitality · International Advisory

Connecting opportunity, vision and destination.

Strategic insight. Global relationships. Practical execution.

Principal-led international advisory

Experience that connects opportunity with execution.

Sunbury International is a principal-led advisory for governments, destinations, investors and hospitality organizations.

Executive leadership, international relationships and practical operating knowledge come together to move initiatives from strategy toward implementation—with senior-level attention from the first conversation onward.

01

LISTEN

Begin with the objective, the environment and the people who matter.

02

LEARN

Apply candid analysis to the market, stakeholders and commercial realities.

03

SOLVE

Build a practical pathway from recommendation to measurable progress.

Multiple perspectives. One pathway to action.

Sunbury works where policy, markets, investment, access and operations intersect.

01

Investment & Economic Development

  • Foreign direct investment attraction
  • Investor identification and facilitation
  • Sector and value-proposition development
  • U.S. market representation and outreach
  • Investment missions and executive meetings
02

Tourism & Destination Strategy

  • Destination strategy and market development
  • Tourism investment
  • Strategic partnerships and product development
  • International market representation
  • Stakeholder and public-private engagement
03

Aviation & Route Development

  • Route opportunity and demand assessment
  • Airline identification and engagement
  • Government, airport and tourism coordination
  • Incentive and partnership strategy
  • Bilateral, diplomatic and launch support
04

Hospitality Advisory & Asset Management

  • Market, site and feasibility evaluation
  • Brand, franchise and management-company selection
  • Programming and operating pro formas
  • Owner representation and performance evaluation
  • Business and capital plan review
05

International & Government Advisory

  • Strategic introductions and government engagement
  • Commercial diplomacy
  • Market-entry strategy
  • Delegation and mission development
  • Cross-border business development
David M. Rice, President & CEO of Sunbury International

David M. Rice, CHA, CAM

President & CEO

Decades of leadership across tourism, investment promotion, hospitality, aviation and international business.

Current advisoryConsultant, Invest Barbados — North America, Africa & Caribbean
Destination leadershipFormer President & CEO, Barbados Tourism Authority
Hospitality strategyFormer Vice President, Strategic Initiatives, Welk Resort Group
Resort operationsFormer Vice President, Resort Operations, Sunterra Resorts
Tourism advisoryConsultant, California Travel & Tourism Commission
Global eventsConsultant, ANOC World Beach Games San Diego
A perspective shaped by both government and private-sector execution.

Relationships across investment, education, trade and economic development.

Representative work spanning the public and private sectors, brought together around a clear objective and an executable next step.

Invest Barbados

U.S. investment development and market representation across targeted sectors and economic development.

University of San Diego

Institutional engagement connecting education, international relationships and markets.

Tourism & Hospitality Leadership

Executive leadership spanning destination management, resort operations, hotel development and tourism strategy.

International Relationships

Cross-border engagement across economic development, international trade, diaspora, tourism and global business.

Connection across sectors, markets and moments that matter.

A record of engagement spanning aviation, government, tourism and entertainment.

Senior-level attention from beginning to end.

Every assignment starts with the objective, the obstacle and the decision-makers required to move forward.

01

Listen

Understand the opportunity, operating environment and objectives.

02

Learn

Evaluate the market, stakeholders, commercial realities and obstacles.

03

Solve

Develop and execute a practical strategy designed to produce measurable progress.

JudgmentSenior experience across public and private sectors.
AccessRelationships across government, industry and academia.
ExecutionPractical involvement beyond the recommendation.

Let's connect opportunity with execution.

Tell us your objective. We'll map the pathway.

David M. Rice, CHA, CAM
President & CEO · San Diego, California